The Show Before The Show

Last night Amway Global, sponsor of the Tina Turner Concert tour, treated Matt and me to her electric performance at the Allstate Arena.

We got to the stadium ahead of time to see the Mobile Brand Experience vehicles which I wrote about in my last post. I had seen these as they were being prepped.

But last night, we got to experience them.The two MoBEs were parked on either side of the arena entrance.

The Nutrilite semi-trailer is so massive, it could be seen clear across the arena parking lot.

The entrance had pictures of some of the Nutrilite ambassadors, volleyball queen Gabrielle Reece and soccer superstar Ronaldinho.

Matt checked out the display showing the process of Nutrilite supplements--from the seed in the ground, to the product in the bottle (seed to serving).

I checked out a well-crafted brochure highlighting Nutrilite's:
*70-year history
*6,400 acres of organic farmland
*procedures of processing plants within hours of harvest to maintain their nutrients
*cutting-edge technology with 150 patents
*180-day money-back satisfaction guarantee

The 1,000 square feet inside the semi-trailer looked like one big farm of fresh plants, fruits, and veggies.

Outside, Bob Tully from the Center for Optimal Health, showed us the interactive LCDs--here picturing Team Nutrilite athletes, including recent Olympians.

By the time we left the trailer, the sun had set in Chicagoland.

We then headed over to the Artistry motor coach, a mini spa salon.

We stepped on board and there was a lovely display of many of the Artistry products. There were drawers and cabinets filled with beautiful samples in frilly gift pouches for visitors.

Jessica, who I know from her blog All Dolled Up, was hostess extraordinaire.

The candles set the tone, with their calming smell and soft light.

Matt received a pampering paraffin treatment.

And here's a short video documenting the "procedure".



We waved good-bye to the Artistry ladies, and headed inside the arena to experience the Queen of Rock 'n' Roll.

Stay tuned...

Amway Partners With Tina Turner: Mobile Marketing Is Simply the Best

This week, I had the privilege of feasting my eyes on Amway Global's Mobile Brand Experience.

It's one thing to read the description, and a whole different deal to see the Artistry motor coach and the Nutrilite semi-trailer up close and personal.

The Artistry vehicle is like a mini Artistry Beauty Institute. The products are nicely displayed along the walls, with salon chairs in the back, ready to pamper visitors.


right side of motor coach

back of motor coach

left side of motor coach

The Nutrilite vehicle is a whopping 1,000 square feet, modeled after Nutrilite's Center for Optimal Health. Inside it looks like a multi-media bountiful farm.


right side of semi-trailer


back right side of semi-trailer


left side of semi-trailer

I found out that Bob, a gentleman I met in January at Nutrilite in California, will be on the road with the semi-trailer. He is super knowledgeable, super passionate about health, and super entertaining!


Bob holding up the tablet of Double X we created.


The 20+ plant concentrates that we used make Nutrilite's flagship supplement, Double X.

And where will the vehicles be? For the next couple of months, they will be traveling across the country for the Tina Turner Concert Tour, which starts on October 1st in Kansas City.

Ada and The Impromptu Meeting--Part Four

The final stop on our journey was with Char. At the last minute before leaving for camp, I emailed Alison, who is the Director of Training and Education, to let her know of our visit. I had met Alison about six months ago at the Center for Optimal Health.

It was a very brief interaction in which I introduced myself, and she introduced herself. I realized who she was and she realized who I was--"Blogger Bridgett". I then apologized for being a bit harsh in one of my blog comments over at Opportunity Zone regarding the distracting acting abilities of an actress on one of the Quixtar University videos. Alison was more than gracious to me. :)

So I had emailed Alison, guessing her email address. Not all that challenging to do, but I digress. I guessed accurately and she said she'd be on vacation but that Char would love to speak with me.

Okay, so Char, Matt, the kids, and I enter a conference room. I scope out the place like only a mother of almost five-year-old twins can, and wonder how much time we have to talk before my kids slowly rip the place to shreds.

Char brilliantly sets them up with Sharpies and large pieces of presentation paper at the conference table, while she, Matt, and I sit in the cozy chairs set up like a living room.

To my recollection, Char has a background in academia in the classroom, and so her command of the English language and ability to communicate and gather (dig) for information is impressive. She's also good with numbers. A pretty powerful combination of skills to have when you're attempting to help IBOs with their selling skills.

She and Matt were in Words-and-Numbers Heaven as they bantered back and forth with great ease.

I hope the spur-of-the-moment meeting was helpful, though I really can't recall if I said anything intelligent or relevant. I look at it as an all-too-brief introduction to future conversations. :)

Our time was up and Char guided us out through the maze back to where we started.

We checked out the cafeteria, bowed down to the XS Energy Drink Vending Machine and also discovered that all employees get complimentary Double X, the premium supplement in the world.

We got back in the van, headed back to Chicago, the kids drifted off to sleep, we drove through a downpour of rain, and Matt and I tried to make sense of the three-hour whirlwind that had just occurred.

Gilligan's Island Theme Song Fade In: Just sit right back and you'll hear a tale, a tale of a fateful trip...for a three-hour tour. A three-hour tour.