Tuesday, October 7, 2008

The Show Before The Show

Last night Amway Global, sponsor of the Tina Turner Concert tour, treated Matt and me to her electric performance at the Allstate Arena.

We got to the stadium ahead of time to see the Mobile Brand Experience vehicles which I wrote about in my last post. I had seen these as they were being prepped.

But last night, we got to experience them.The two MoBEs were parked on either side of the arena entrance.

The Nutrilite semi-trailer is so massive, it could be seen clear across the arena parking lot.

The entrance had pictures of some of the Nutrilite ambassadors, volleyball queen Gabrielle Reece and soccer superstar Ronaldinho.

Matt checked out the display showing the process of Nutrilite supplements--from the seed in the ground, to the product in the bottle (seed to serving).

I checked out a well-crafted brochure highlighting Nutrilite's:
*70-year history
*6,400 acres of organic farmland
*procedures of processing plants within hours of harvest to maintain their nutrients
*cutting-edge technology with 150 patents
*180-day money-back satisfaction guarantee

The 1,000 square feet inside the semi-trailer looked like one big farm of fresh plants, fruits, and veggies.

Outside, Bob Tully from the Center for Optimal Health, showed us the interactive LCDs--here picturing Team Nutrilite athletes, including recent Olympians.

By the time we left the trailer, the sun had set in Chicagoland.

We then headed over to the Artistry motor coach, a mini spa salon.

We stepped on board and there was a lovely display of many of the Artistry products. There were drawers and cabinets filled with beautiful samples in frilly gift pouches for visitors.

Jessica, who I know from her blog All Dolled Up, was hostess extraordinaire.

The candles set the tone, with their calming smell and soft light.

Matt received a pampering paraffin treatment.

And here's a short video documenting the "procedure".

We waved good-bye to the Artistry ladies, and headed inside the arena to experience the Queen of Rock 'n' Roll.

Stay tuned...

1 comment:

visioneer said...

Thanks Bridgett! It looks like I won't be able to attend any of the concerts so I really appreciate the inside look!