Any company seeking to use science--legitimately and ethically--to help sell their product, I recommend they take a lesson from Artistry.
The company, one of the top five selling prestige brands in the world (according to Euromonitor), employs clinical studies in the right way.
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Artistry Time Defiance Intensive Repair Serum, based on the measurements of this silicone skin replica, shows that in 14 days it:
Improves skin clarity by 261%
Reduces the appearance of fine lines by 99%
Improves the skin smoothness by 83%
The scientifically based data are more than a few cuts above the subjective opinions rendered by women in the L'Oreal ad and on the Garnier' Nutritioniste website.
In addition, companies would do well to stand behind their products as Artistry does.
The company backs every one of its products with a 180-day money-back satisfaction guarantee. That’s six whole months.
So even if after using an Artistry product, a customer finds it doesn’t meet her standards for whatever reason, she gets all her money back.
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