An Ode to Soap

Most people think of soap when they hear "Amway." And they are right, sort of. Almost 50 years ago the very first Amway product was a soap, Liquid Organic Cleaner. Amway was “green” before the term even existed.

However, I’m not very passionate about soap. Don’t get me wrong. Now that I have children and actually clean my home, I am very appreciative of the cleaners.

What I am passionate about is great health. People want to feel good, they want to have energy and vitality. And I believe that physical ailments, which prevent people from feeling good and energized, are directly related to what they put in their bodies.

That’s why the two product categories I use and promote the most are Health and Beauty.

When I say “beauty” I’m actually concerned about the health of one’s skin. So what you put on your skin —including skin care products and cosmetics—affects the health of your largest organ.

Nutrilite and Artistry are the two brands that the corporation is promoting in their national ad campaign. This makes good business sense, since both are at the top of their industries and generate more than 60% of Amway’s almost $7 billion annual revenues.

Here's the one-minute commercial:



A couple of weeks ago I attended the National Spotlight for Amway Global/Quixtar at McCormick Place in Chicago. The expo was 40,000 square feet. (To put that in perspective, a football field is about 48,000 square feet.)

Artistry and Nutrlite dominated the area, with XS Energy Drink having a sizable booth in the Nutrlite area.

And tucked in a corner, like crazy but lovable Uncle Charlie in the basement, not measuring more than 10' x 15' was the “Soap” section, aka Home Care. Not sexy. Not hip. But reliable green cleaners.

The guys in lab coats were demonstrating the L.O.C. Kitchen Cleaner, which kicked the crud out of 409. And they also had the SA8 Laundry Detergent on display next to Tide.



What’s in Tide to create all that cloudiness?



Notice the serving size of Tide.




And all the lovely residue left on the Tide clothes.

Hey, come to think of it...most of the time we are wearing clothing...and clothing sits right next to our bodies, our skin. So maybe SA8 should be in the Health category since skin is our largest organ, and what we put on it has an effect on health.

Hmmm...Someone call Marketing!

Ada a.k.a. Land of Gazillion Products--Part Three

Our next stop was meeting some neat ladies--Brand Managers for Ribbon and Personal Accents.
Laura and Kim showed me the newest addition to the Ribbon Gift Albums/Cards available in September called "Celebrate!" Veeery sharp.

Ribbon is the way to go for gift-giving, for so many reasons (perhaps more on that in a later post).

Amy told me that the photography for the new Personal Accents Jewerly catalog has improved. Not that the photography in the past was bad. It wasn't. It's just that the jewerly looks even more amazing live and in person.

Amy flipped through a mock-up of some Personal Accents literature with me being quoted as a "Personal Accents Consultant".

There it was in black and white: a quote, my name, and the title "Personal Accents Consultant".

Two things came to mind in that moment:

1) Being quoted in print. Matt's been in journalism for almost 25 years (he started young) and crafted thousands of stories, containing words that people have uttered. Now being one of those people was a bit unnerving. I would never make it in the public eye!

2) My title. Am I Personal Accents Consultant? Sure.
That would then also mean that I'm:

*a Nutrlite Consultant
*an Artistry Consultant
*an XS Energy Drink Consultant
*a Ribbon Consultant
*an eSpring Consultant
* an iCook
*an Atmosphere Consultant
*a Perfect Water Consultant
*an SA8/L.O.C./Pursue/Dish Drops Consultant
*a Body Series/Glister/Satinique Consultant

and, the most attractive one to me is Gihugic Business Opportunity Consultant.

Try to fit all that on a business card!

To be continued in the fourth and final installment...