I was flipping through an Artistry catalog, and after having it for about a month and looking it a half a dozen times, I finally investigated the little colorful squares that appear on a couple of the pages.
These squares are called "tags." And the purpose, is to direct you to digital content like a video or a website.
How do they work?
*First you download the application gettag.mobi on to your phone.
*Launch the app and scan the tag with your phone. Scanning means holding your phone a certain distance and then let the app "find" the tag. My phone gave a little vibrate when it captured the tag.
*Your phone will then take you to a web address which will, in the case of Artistry's Ultimate Confidence Campaign catalog, show a one-minute video.
I like the mobility that these tags provide, like being able to show a quick video on my phone, because the tags are now in my history that I can pull up anytime.
But I'm thinking that these tags (which could be placed anywhere, even on a billboard) have more impact for those who are high tech and more mobile, like the younger generations. Are their phones the primary way they go online? Are laptops so 20th century?
For more info, even on how to create your own tags, visit the Microsoft Tag website at tag.microsoft.com